Meowbassador
Social Media Toolkit

Welcome to the Team!

Thank you for joining us in amplifying the life-saving work of Kitty Haven Sanctuary (KHS). Our mission of "giving cats a second chance because every cat matters" focuses on ensuring that we are able to rescue senior, special needs, and stray cats and kittens facing abandonment, surrender to shelters, and certain death can be rescued and brought to the Sanctuary where they can live out their lives with love and compassion.

Every senior, special needs, and stray cat and kitten we rescue and bring to the Sanctuary changes the live of the cat or kitten and gives them the second chance at life they deserve.

Your support directly contributes to this sustainable, long-lasting change in the lives of senior, special needs, and stray cats and kittens.

By sharing posts, engaging your network, and raising funds, you're helping provide critical medical care, medicine, high quality food, and food the senior, special needs, and stray cats and kittens need to recover and heal or for the lifetime cats to continue to live a healthy, happy life here at the Sanctuary. Thank you!

This toolkit provides everything you need—content, stories, and step-by-step instructions—to make your impact simple and effective. Together, we can make a lasting difference!

Important Details:

Launch date:

End date:

Total Goal:

Individual Goal: (if peer to peer)

Contact info for questions:

Start your peer campaign here: (if peer to peer)

Fundraising page link:

Getting Started:

Watch the video: Get a quick overview (or follow the steps below, tailored to your preference).
Create Your Fundraiser: [Insert link] - It's as easy as a few clicks!
Spread the Word: Share your fundraiser on Facebook, Instagram, LinkedIn, or via Email.
Personalize Your Pitch: Connect with [cause] by sharing a memorable story, personal experience, or a compelling statistic about our mission.
Set Your Goal [if peer to peer]: Aim for $1000! Just 10 friends contributing $100 each will get you there. You've got this!
Stay Connected: Post at least once a week on your favorite social platform to keep the momentum going.

Special Prizes!

This is for a peer campaign, but you could incentivize posts with most “liked” posts, most shares, etc if the influencer isn’t hosting a peer campaign.

Some examples:

🌟 Special Prizes Await!

🎁 Top Donor Mobilizer: The individual with the highest number of donors supporting their fundraiser will snag a personalized swag bundle – exclusive and just for you!

💰 Fundraising Champion: Raise the most funds, and you'll be crowned with an exclusive swag bundle, showcasing our heartfelt appreciation for your extraordinary efforts!

Graphic link 1: Link directly to google drive

Graphic link 2: Link directly to google drive

Photo link 1: Link directly to google drive

Photo link 2: Link directly to google drive

Instagram Story graphic: link directly to the graphic here

Sample Social Post #1:

🌍 Imagine a World Where... [Describe the Problem]

Today, I'm taking a bold step toward creating positive change! 🚀 Join me in supporting a cause that's not just important to me, but essential for our collective well-being.

I want to share a powerful [personal story/compelling stat] that underscores why this cause is close to my heart. This isn't just about raising funds; it's about making a lasting impact on [the specific issue]. 🌟

Together, let's unite to raise $1000 and [achieve the desired outcome]! Every contribution counts.

Donate now: [Include your fundraising link here]

#ChangeMakers #ImpactTogether #[YourOrganizationName] #MakeADifference

Sample Social Post #2:

A few times a year, I shine a spotlight on <nonprofit name>. Why? Because their work resonates with my core values and beliefs.

Let me share a [personal story/statistic/perspective] that has touched my soul. Having witnessed firsthand the incredible efforts of <nonprofit name>, I'm determined to create more opportunities for <people served> to [insert desired outcome]. 🌈

I can't keep this passion to myself! If just $10 has the power to [result], imagine the collective force we can unleash together. Are you ready to be part of something extraordinary? Click the link to join the movement: [specific call to action link].

#CommunityBuilders #EmpowerChange #[NonprofitName]Impact #TogetherWeRise

Sample Social Post #3:

[Compelling stat]

This statistic hit me hard; it's a wake-up call we can't ignore. [Expand on why this problem exists and the solution your nonprofit offers]. Today, I'm proudly aligning with <nonprofit name> in addressing [the problem] at their upcoming event, <event name>, on <event time>.

Last year, I pledged to take meaningful action for positive change. The journey begins now—will you join me? Take a simple step by [call to action], and together, we'll be catalysts for transformation.

Click here to join the movement: [link].

#BeTheChange #ActionForImpact #[NonprofitName]Advocates #JoinTheMovement

Intro email 1

Subject: A cause that’s close to my heart

Hey [Name]!

Hope this note brings a smile to your day. I've got some pretty exciting news to share—I've jumped on board as a proud supporter of an incredible cause [or mention type of cause here], and we're gearing up for a [name of fundraiser] that's bound to make waves!

Here's the scoop: I've set a goal to raise $XXX, and I'd absolutely love your support to make it happen. Whether it's big or small, your contribution can truly make a splash and get us closer to our fundraising goal.

Ready to be a change-maker? Take a moment to show your support on my fundraising page here: [link] and chip in.

[Now, let me share a quick personal story or memory to make it all the more special.]

Thank you for being the awesome person you are and for joining me on this incredible journey!

Cheers,

Your Name

Reminder email 2

SUBJECT LINE: We're So Close—Can You Help Us Reach Our Goal?

Hey [Name]!

Can you believe the awesome journey we've been on? Together, we've already raised an incredible [Amount Raised] for a cause that means the world to us. Now, we're just [$XX] away from hitting my fundraising goal, and we could use your friendly touch to make it happen.

If you haven't had a chance to chip in, how about lending a hand today? Every bit counts! And if you've already worked your magic, big thanks – you're a rockstar!

There's one more way you can sprinkle kindness: share this link [Campaign Site Link] with your crew, fam, and spread the word on your social playground.

Just imagine the incredible impact we can create if everyone pitches in a little. Let's make it a reality! 🌟

[Your name]

Text Message 1:

A few times a year, I rally behind [Nonprofit Name] because their mission aligns so deeply with my values. Recently, I learned that [share a powerful stat or personal story], and it’s motivated me to do even more.

That’s why I’m inviting you to join me in supporting [specific cause or program]. A small donation of $10 can [describe the impact of the donation], but together, we can achieve something truly extraordinary. Are you in? Click the link to join the movement: [specific call to action link].

Text Message 2:

Hey [Friend's Name], quick question—did you know that just $10 can [specific impact, e.g., "provide clean water for a child for a month" or "help fund a life-saving medical treatment"]? My goal is to raise $1000 for [Nonprofit Name], and I’m hoping to get [Y] friends to support today. If you’re up for it, you can donate here: [Include your fundraising link here]. Thanks so much—it would mean a lot to me! 💛

Optional for Boosting Brand Visibility:

You can include “evergreen” posts about your nonprofit to boost visibility and brand awareness. A list of compelling stats and outcomes or myths/facts would work really well here!

Meowbassador Social Media Toolkit